@hsbrock
There are dozens of variables involved in audiophile cable construction. Companies like Cardas, Transparent, Nordost, etc. have decades of research and development into making the very best.
Because there are so many variables, almost anything you can think of has been tried. Copper: solid, highly pure, single crystal, many small conductors, different sized, single solid wire, square, spiral wound, parallel. Then dielectric types and geometries, ribbons… then there are silver coated copper… and all silver with all the differences I mentioned. There are hundreds of dielectrics available and used. So, major companies put methodical evaluation of design, materials and construction.
But systems are all different. I bought really high quality wires on my early systems and they sounded terrible because they were so good at transmitting the signal… and the signal from my components was really bright… copper cables that attenuated the signal sounded better. So, this leaves lots of room for folks introducing cables that don’t sound fantastic except under certain circumstances. The confusion allows lots of opportunities since anyone can make cables cheaply.
Look at the Cardas site. It is a reputable company that bases its products on high quality copper and geometery. Their low end products are tuned to typical low end component problems (harsh sound)… and they become “clearer” and more transparent as they go up in range. Their color glossies do a great job of showing the kind of thought that goes into their cables. I have a very good system, I use Transparent, and an AudioQuest power cord for my amp. Lots of auditioning got me here.