Does raising speaker cables off the floor really make a big difference?

Many so-called cable mfgs have no clue regarding the science behind cable design (speaker or interconnect) and execution.

We all know that signal is flowing through the cables and that most carpeting can develop an electrostatic charge that can zap us (discharge) when we shuffle across the floor when the weather is cool and humidity is low

SOME mfgs take this into consideration when selecting jacket materials, MANY have no clue.

WireWorld understands and chooses jacketing that does not require lifts

hth