Maybe the loom theory (next to sales) is to have cables with the same design principles and therefore the same kind of enhancements/or lack of distortions. Mixing cables can introduce distortions with different kind of parameters that can bring down the whole experience. One cable sound airy, but is bass shy, the other one scoops the sound, the other one chokes the high end detail, the other one is more susceptible of noise (witch can be a problem when it is used on the wrong spot/or is a heavy noise transmitter itself. Sometimes changing one cable can have effect on the other cables.I like to experiment and mix cables, connectors and equipment. Always start with the best cables at the source (distributor, power cables, interconnects/digital and at last speaker cables and keep them separated as much as possible (or cross at 90 degrees)