Do your ears deceive you?

I believe if you invited a group of non-audiophiles to your home for a cable shootout, many of them would not perceive the difference between cables, though some percentage might. 

Similarly I believe if you invited a group of audiophiles for a cable shootout where they knew which cables they were listening to you'd get completely different results from hearing the same cables if it was a blind comparison. 

We don't typically listen under blind conditions.  If an improvement is perceived, and it is unshakable under normal listening conditions, then it works for you.

So you'd be ok owning expensive cables if you knew that if you were blindfolded you couldn't discern a difference between them and inexpensive cables? That would be ok because when you could see the cables (normal listening conditions) they sound better? I know the answer is that you wouldn't know that because you wouldn't test that. I figure that's the reason most cable lovers bend over backwards to justify not testing their sighted conclusions.