Do you clean your records before play, after play, or once (and then never again)?

Mapman, Okki Nokki machine is only $500, with Audio Intelligent three step fluids it gives excellent results.
I clean every 10-15 plays without thinking about it. Stylus is cleaned before playing each side. It’s annoying but there is no way around it.
Yes, some old records require multiple cleanings with prolonged soaking. New records are dirty as hell too.

And three Disc Doctor brushes, one for each solution. Double rinsing with pure water step three. I only have a few hundred records, and even in this case it is very inexpensive. I've had the Okki Nokki for a year now and it's been reliable.

Good carbon fiber brush does work, one just needs to know how to use it properly. 

I use Lyra stylus cleaner, it is claimed that this solution will not affect the glue. So far everything is in place, as far as I can tell, the needle is still where it should be. It cleans well too, and I think is anti-static as well. Excellent stylus brush included.

This is not the case what you don't see won't bother you. Record may look just fine when in fact it is very dirty.
Yeah, it amazes me too that some don't pay attention to proper record cleaning. But cleaning before each play is probably too much, won't hurt though.

Czarivey, I don't use alcohol based solutions and I don't want to clean one of my records one hundred times to prove you wrong. There appears to be quite a number of people who clean records often. Most though not all of my records start sounding noisier after about 10 plays, I mean a little noisier and something that I can hear. Some others have much better playback systems than I do and more sensitive ear so they would want to clean their records more often.