Do you approve of "How Stereophile Market itself"?


I was moderate subscriber to Stereophile over that last two years or so, but recently cancelled my subscribtion around Dec of 2001. Like most ex-subscribers I received many junk mail about renewing my subscription, but never thought much of it.

Yesterday, I received a letter from the National Credit Audit Company (NCAC), stating that they were collecting on behalf of Stereophile. This frustrated me because I had already cancelled my subscription and haven't received new copies for months. I initially thought it was a timing issue or some clerks at Stereophile forgot to cancel my subscription and now my credit history will be affected by all this. It wasn't until I called NCAC, dealt with the annoying automated operator, then realized that it was just another ploy to get me to sign up for another subscription. NCAC went further to state that they're a normal credit collector and will not report or make any contact to the credit report people. I can't believe Stereophile would steep so low with this type of marketing ployed. Any of you ever experienced this frustrating ordeal?
3chihuahuas

Showing 1 response by jmcgrogan2

They look like they're trying to fill the 'Stereo Review' niche. Thinner and thinner mags, and many more positive reviews. Hey, you can't stay anti-establishment forever. Many of the flower children of the 60's sold out, and are millionaires today. You can't resist the call of the money forever.