Do people really just not get it that their items are not selling...

Unless the item is massively overpriced for the market, the ability to sell comes down to two factors:
1. Timing - that instant where there is somebody looking to buy exactly what you have.
2. Whatever the market will bear. Pricing and perceived value is really weird and I have seen an average $1500 item being sold successfuly anywhere from $1200 to $1800 within an 8 month timeframe. This doesn't always happen, but pricing can go all over the place.

---
I had a set of very expensive amplifiers ($7k) sell within one week. However, I had a set of much lower price amps sit for 3 months before selling. It all depends on timing.

GroverHuffman - wow, a cable manufacturer that actually uses Furutech Rhodium connectors.....but then he lost me when I started reading about silver and silver-plated elements, lol.

Hey fleschler, didn't mean to step on any toes. I have been through tons of cable designs as well, and for me, I have found that silver can help in some situations, but it mostly becomes bright and artificial. Copper with rhodium plated terminations will give the same improvement in opennes but will sound natural and not artificial like silver. I have found, in some cases, that silver fuses can help with providing faster voltage to circuits in equipment that are warm. I have seen silver cables work in some systems, but then you are now working around the silver element and having to compensate for it.