If possible, I prefer the ability to actual listen to equipment before buying. If a direct to consumer brand can do that at a reasonable cost, I'm open to listening to equipment that way, but their marketing, professional reviews and consumer reviews need to be spot on for me to consider dropping $100+ to pay for an in-home demo.
I listened to 11 pairs of speakers when I last bought a pair of speakers in Jan 2020 and it was definitely worth my time to do so. 6 of the 11 speakers would have been non-starters in my system and for my listening preferences. 3 other speakers were not ideal. 2 speakers best fit my preferences. Both were Monitor Audio speakers. I couldn't have figured that out with as little effort by getting these speakers shipped to me by mail.