As a side note, apparantely Audience think the bending and handling of cables will also affect performance. Below is an extract from its website.
"But did you know the act of bending them irrevocably damages the conductors? This bending stresses the metal and causes fractures along the circumference of the bend.....Damage to conductors is why some cords need "break-in" every time the are moved or bent. This is because current passing through the conductor partially repairs damage by micro-welding some of the damaged area. This helps but it will never restore the cable to its original state or it's original performance potential"
"But did you know the act of bending them irrevocably damages the conductors? This bending stresses the metal and causes fractures along the circumference of the bend.....Damage to conductors is why some cords need "break-in" every time the are moved or bent. This is because current passing through the conductor partially repairs damage by micro-welding some of the damaged area. This helps but it will never restore the cable to its original state or it's original performance potential"