I enjoy bourbon from time to time. I decided to research bourbons and also watch a few tube channels on it. I pretty much know what I like but thought of branching out a bit so I bought a good num of highly rated bourbons some costly. I found after testing I still preferred what I liked and the crazy costly ones didn't bring anything worthwhile to the consumption of bourbon most actually tasted far worse than Jim Beam. I know this is all subjective but it seemed to me those enjoying the costly bourbons may be doing so because they are told its cost and humans tend to think more expensive is better. And audio manufacturers and distilleries sure know this and price accordingly if the price is too low it's dismissed as mid-fi or poor quality even if it's not.