discount can be offered on inflated price. first you multiply it twice and then take 20% off. It will sound a lot cheaper than just offering regular price.
Discount on Internet order
Ok so I've been told by an audio vendor that only foolish vendors who don't plan to be in business offer discounts. On the other hand a vendor from Eastern Canada regularly offers me 20% off retail. Lately I've been looking into a new component. It retails for $20,000 Cdn. I found it new in the box for $15,000 US. Then I found a US vendor offering it at a discounted price of $10,000. I asked for a firm quote. In a written quote they offered it for $8,500 including shipping and insurance. The interesting part is that they were shipping UPS and the quote showed Cdn taxes of 12% of $5,500. I asked if the full $8,500 was insured and the vendor said yes. The tax was based on $5,500 because he was insuring it so the value for insurance was his cost, not my price. So on a $15,000 US item this guy's cost is $5,500. Seems like huge margins are available.