Room treatment is as much about reverb time (Rt) as frequency variations, particularly in frequencies above 100hz. You don't want sound bouncing around your room. Below 100 is a different story. EQ can help there.
Diffusion and absorption can help minimize frequency variations above 100hz as well as get Rt down below 300ms, or about 1/3 second.
Below 100 hz, Speaker placement and subs are the better solution. EQ is most useful below 80hz. Your room is a system like your components. You have to work with various elements to optimize it. REW can help but I find a real time analyzer to be important as well. With a live 1/3 octave display, you can walk around your room with a calibrated Mic and see what's going on. Then you can try different solutions and both measure and more importantly, hear the results.