That is why I use Blue Jeans cables! There are some valid engineering reasons for better cables with optimum design, which translates to better sound. Likewise for power cables.
Do consider a contact enhancer, which does make a difference. Search for it here on Audiogon, there are a lot of discussions on it.
But in my opinion, a lot of cable companies make cables to sell at specified price points, so those with deep pockets can spend their money on them. The more expensive the cable, the fewer sold, so economy of scale comes into play, which drives up the cost even further.