Did vinyl sales just hit the proverbial brick wall?


Interesting read here about the state of vinyl. Personally, I had no idea what the percentage of vinyl sales was “merchandise” never to be opened or played.

 

https://tedgioia.substack.com/p/did-the-music-business-just-kill?utm_source=substack&utm_medium=email

128x128wturkey

Showing 1 response by 8th-note

Regarding the trend of LP sales - The increase in sales has gone on long enough to remove any doubt that this is a fad. That doesn't mean that sales won't level out or even decline somewhat but to say that the industry is killing vinyl is absolutely laughable.

Regarding the manufacturing issues of vinyl - LPs are far more difficult and costly to manufacture than CDs. Watch a couple videos from a record plant and you can see that there is a lot of labor involved. Each machine can only stamp one record at a time and it is an agonizingly slow process. The stampers are expensive and mechanically fussy. The steps to make the metal master are also labor intensive and each unit must be carefully inspected by a carbon based life form. LPs are made with an inherently expensive, labor intensive, and difficult-to-automate process. I didn't even mention the cost of the album sleeve.

Artist & Label Revenue - Yes, LPs are a premium product. It is extremely difficult to make money in today's music environment and even a fairly popular band will only receive a pittance from streaming. LPs are a major source of income for the band and the label needs to make money too. When you buy a new LP you are saying to the artist that you value their work and that you are willing to pay them a little bit of money for it. It irritates me that people like the article's author expect everything for minimal or free cost. Except for the rarefied upper level of artists (Taylor Swift, Harry Styles, et al.) the bands and performers we love don't make a lot of money.  Please don't begrudge them a few dollars from an LP.

The author of the article has a poor understanding of manufacturing and a worse understanding of the music industry. The LP business has nothing to with the mass market strategy he espouses. Nobody expects the volume of LP sales to grow to hundreds of millions of units per year. It's a boutique business catering to enthusiasts. It's like saying that Ferrari should mass produce its cars, lower the price to $20,000 per vehicle, and increase sales to a million cars per year. In other words, Ted Gioia is an idiot when it comes to business. I would not trust him to tell me how to run a coffee stand, let alone the entire music industry.