Dealer Discount


Hi all. Just curious - how much is a "reasonable" discount to expect from a local dealer on new, low mid-level audio equipment (say amp in $2500 range or turntable around $1500)? I'm a bit surprised that most, in my area, offer no more than 10% with some refusing to discount at all.

Look forward to your thoughts. Thanks!
gnoworyta

Showing 1 response by big_greg

Most people don't have the first clue about business. They're not making $10K on a $20K pair of speakers.

Out of that $10K they have to pay for: 

Facility
Wages
Utilities
Taxes
Insurance
Business machines/computers/supplies
Web site
Marketing

Plus they may have to pay to be a dealer and/or for training, going to trade shows, etc.