Many manufacturers have a "flagship" model that is totally out there as far as pricing is concerned. They know they may only sell a couple, but even if they sell none, having a product like that lends credibility to the brand and helps to sell the lower priced stuff.
Could these be your next cable loom??...and price be damned.
On the Stereophile web page, there is a report of the Estelon room at Axpona, along with the $330k cables from Crystal Cables, called the Art series. One poster states that Gabi ( one of the Crystal Cable owners) knows what she is doing when it comes to pricing strategy.
I thought this thread could piggy back my question on the Speaker forum and ask a similar question here, will sales accrue for her $330K cables, or is it possible that she over stepped...and no sales will actually occur? If Gabi knows her market ( and who are we to say she does not), i question how she has this knowledge...so that she does NOT price her new Crystal Cable Art cables at say $3 Million and instead hits the sweet spot at $330k??? Anyone?
Showing 2 responses by jhnnrrs
@clearthinker Of course it's mad. It's just stupid to pay $1000 for speaker wires. But as to credibility, there are those that would look on a $300,000 product and think that the vendor must have incredible engineering resources leveraging ground-breaking technology to provide something at that level and assume that some of that technology must be trickling down to the lower price points. Of course, there are those, like me, that realize these prices represent nothing more than the cajónes of the manufacturer, and have nothing to do with quality, engineering, or technology, and it's a measure of just how shady they are. |