Could these be your next cable loom??...and price be damned.


On the Stereophile web page, there is a report of the Estelon room at Axpona, along with the $330k cables from Crystal Cables, called the Art series. One poster states that Gabi ( one of the Crystal Cable owners) knows what she is doing when it comes to pricing strategy.

I thought this thread could piggy back my question on the Speaker forum and ask a similar question here, will sales accrue for her $330K cables, or is it possible that she over stepped...and no sales will actually occur? If Gabi knows her market ( and who are we to say she does not), i question how she has this knowledge...so that she does NOT price her new Crystal Cable Art cables at say $3 Million and instead hits the sweet spot at $330k??? Anyone?

128x128daveyf

Showing 4 responses by daveyf

@nonoise  while I believe what you say about companies knowing the floor of what can be attained price wise, I doubt they truly know the ceiling.

 

@nonoise There are a number of competing cable manufacturers who are out there selling cable looms at all different price points. Some of these folks have cables that I, and I believe most of you, would say are more than competitive with the top priced wares from the likes of Crystal Cable. Gabi has to believe that she does not have this type of competition at lower price points, meaning that in order to obtain the level of sound reproduction you hear with her cables, you have to pay what she asks. Hopefully, with the right hyperbole laden review, some well heeled folks will be convinced of the superiority of this particular product. After all,at the price asked, I doubt too many sales need to realized to make her margins.

My question is, and it segues to my thread on the speaker forum, is assuming that these particular cables have no competition ( a pretty big assumption), is there a limit to what can be asked, before all potential consumers say…No mas!

If so, how do folk like Gabi, know what that number is?

@cominatchya   I posted this on the similar thread that I started on the speaker forum:  

Part of my OP came from a recent discussion that I had with a very very well heeled friend who can easily afford anything in high end audio. To this gent, a multi million dollar system is no strain on the pocketbook. What interested me was his comment that he will not spend any money on a product that he sees as having a minimum value to cost ratio. We discussed several speakers ( not Rockport’s, and certainly not the Orion), but others that we all know and would respect, but few here can acquire. My friend commented that one of the reasons he is able to actually afford all of these products is also because he has the discriminatory ability to not get ’taken’, as he put it. Just to add another perspective to the narrative here.

Don’t get me wrong, this gent has a system that most would envy, but it has been put together with some considerable thought, and he always bought used or at a considerable discount, as far as I know.

 

The same thing applies to cables. Nothing to do with affordability. Simply to do with price to desirability and buyer's acceptance of said pricing.