Could I be a Retail Wretch?


I started a discussion here this morning to get some feedback on whether an external DAC would make an appreciable improvement over an internal processor’s DAC. During the discussion, I said that I typically visit a local audio dealer, to experience the equipment and then, comparison shop to find the best deal. The particular dealer I was referring to, emails me weekly, sends postcards monthly and catalogs quarterly. It’s always with an invitation to “see and hear the difference”. So I visit, and occasionally buy some small ticket items. But, when it comes to spending thousands on nationally available equipment, I don’t feel any obligation to limit my shopping to that one location.

When I shared my buying habits with the forum, I received responses that said using any brick and mortar stores to demo and then buying elsewhere “cuzz” it’s cheaper is just plain wrong…

I was surprised at that statement. I’m a value oriented person. I enjoy quality items. But I search for them at the best price - is that wrong? If there’s no competitive pricing or added value, why should I feel obligated?


gwbeers

Showing 1 response by iopscrl

I have a problem with BM dealers who charge MSRP, then have the item drop shipped to me and tell me that I would have to contact the manufacturer for warranty service.  They function as order takers only, and have succeeded in turning the item into a commodity.  Why should I encourage this activity ?   Why shouldn't I look for a lower price ?

OTOH:  " The particular dealer I was referring to, emails me weekly, sends postcards monthly and catalogs quarterly. It’s always with an invitation to “see and hear the difference”.    This scenario represents a BM that tries to add value.  I suspect a salesman may invest time in the prospective buyer to help find the best fit.  I am sure this dealer would oblige a request for an equipment loan to enable home evaluation.  I suspect this dealer may have the item in inventory, and may assist with a warranty claim.   As to price- we no longer exist in a vacuum, so it is incumbent on the dealer (any dealer) to be aware that online pricing is their competition.  The dealer in question has provided extra service that represents value and should be able to earn a profit from the sale.   But there should also be an acknowledgement that some discount may be negotiated.    

Next time, I would ask the local dealer for a discount.  You may be pleasantly surprised.

As for me, I tend to purchase used, and I am respectful of dealer's time for that reason.  I am very good at finding what I want at very attractive prices so that I can resell if needed, and not lose money.