2. misc-audio
  3. 177510-3695

Concerning high end audio names in new cars

It made sense to me when high end audio manufactures started selling their brand names to the likes of BMW. I really had to look twice when I saw the Jeep Grand Wagoneer on a commercial with large blue MacIntosh meters on the dash! I went to the website just to make sure my eyes weren't deceiving me. It's just fluff of course. I've been in several vehicles with supposedly high end audio systems. I wasn't impressed  with any of them. I wonder what impact if any the Mac meters will have on the general public. I hope audiophiles steer clear of this model car as it could prove to be a distraction for sure. 

128x128jnovak

Showing 1 response by yakbob

yakbob
450 posts
 

High end home audio is a niche market. Cars are not. Any audio company looking for additional and compatible revenue streams can create brand awareness and potential future customers by inserting a speaker set or head unit into a luxury or halo car. The car manufacturer then gets to tout how great their "14 speaker XYZ Audio System" sounds, regardless of fact.

These "home audio" producers are all in on car audio so there must be value in it for them:

Meridian
B&O
Revel
Focal
Burmester
Bose (I know...)
Mark Levinson
McIntosh
Heck, in the Clarion ownership days, you could get a McIntosh branded Clarion head unit in a Subaru.

I have to say the stock Fender system in my VW is not the worst thing I've heard in car audio.




 

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