…the retailer cost of doing business has not gone up.
If an item (wholesale price) was $100 and the the tariff added $10, the item is sold for $220. The retailer is making an extra $10.
I’m in retail and my vendors just added the percentage of increase to them and are suggesting to pass along just the $$ of increase I’m charged.
My cost of doing business hasn’t gone up. My rent hasn’t gone up, my electricity hasn’t gone up, I didn’t give a raise to my employs.
The thing that happened is the buying power of my $$$ went down.