Chinese DAC's

The issue I’m encountering with all importers of products from tariffed countries is that if there a 20% tariff on a product, the tariff is on the product but not on the cost of doing business. Why are all this companies talking about raising their prices by said amount when the price of the item is fractions of the retail price?

…the retailer cost of doing business has not gone up.

If an item (wholesale price) was $100 and the the tariff added $10, the item is sold  for $220. The retailer is making an extra $10.

I’m in retail and my vendors just added the percentage of increase to them and are suggesting to pass along just the $$ of increase I’m charged.

My cost of doing business hasn’t gone up. My rent hasn’t gone up, my electricity hasn’t gone up, I didn’t give a raise to my employs.

The thing that happened is the buying power of my $$$ went down.