I think they just got fed up with people taking advantage of their lenient re-termination policy. Many people started buying long runs of used Nordost cable, and sent them in for conversion to multiple short runs for a minimal charge, only to sell them on the used market for huge profits.
I cannot say I blame Nordost. They do not penalize you for longer run lengths as many companies do, they are very reasonable. They will do it for an original Nordost customer, but, why should they offer this inexpensive service for someone who is only looking to flood the used market with their cables. Most companies I know of have this policy.
If there is a problem with the cable, of course they will take care of it, but sometimes it is just so obvious what someone's intentions are. It also does not mean they will not take care of Zdeng.