Case in point: a $90,000 power cord by ASUNZ


Open Letter to the Audiophile Community: When High-End Becomes High Farce

There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.

Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!

Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.

The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.

We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.

If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.

This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.

Steve Pappas
A concerned audiophile

violi_doxari3a
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Cables DO make a difference but the laws of diminishing returns is alive and well...  Personally, I am thrilled with sub $50 cables and save/invest for the future...

Anything at any price will make a difference in sound quality in a system/room...

But not all system/room are enough well balanced acoustically to make the location of  "a straw" or little tube as the neck of a resonator, audible in a positive or negative way ...

it is my experience, one single straw can change S.Q. relating to his dimensions and location ( it is evident if you mechanically tune an Helmholtz resonator)

Then a power chord too will change for the better  or the worst any system/room experience, nevermind the price (for sure at some level better design cost more generally speaking ) 

A spring under speakers  well damped and well compressed or not so well will also change the timbre perception and even spatial characteristic of sound to some extent ...

The price has nothing to do with the perception  of sound here ...

 

When Nelson Pass stops recommending the fat generic power cord supplied with his amps (like my beloved XA-25), I may try whatever he recommends next. Or not. I recently bought a beefy power cord for my previous power conditioner and it was so stiff and unwieldy it now resides in my "cable museum" as useless crap.

 

I recently bought a beefy power cord for my previous power conditioner and it was so stiff and unwieldy it now resides in my "cable museum" as useless crap.

What cord is that? As the saying goes one person's piece of crap is another's prized possession..... (or something like that). Someone will surely take it off your hands.