Case in point: a $90,000 power cord by ASUNZ


Open Letter to the Audiophile Community: When High-End Becomes High Farce

There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.

Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!

Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.

The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.

We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.

If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.

This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.

Steve Pappas
A concerned audiophile

violi_doxari3a

Showing 2 responses by mitch2

This stuff is not new.  Quantum Science Audio has been selling fuses and AC adaptors for $5,000 each (link fuse and link AC).  Yup, you can pay $10,000 for two small items that would cost you $5 at a hardware store!  Who is stupid, is it QSA for selling/pricing those items or the audiophiles who purchase them?

High pricing of audio products will continue as long as audiophiles keep shelling out their money.  If you want “honesty, sanity, and responsibility”, your plea should be to the audiophiles who purchase this stuff.   This isn’t much different from people who spend every paycheck at the casino.  Audiophiles are free to vote with their wallets and set their own level of stupid.  Not my problem.

The "audiophile" fuse seems a perfect example of a Verblen good.  When I started doing this they cost about $0.20 each and you can now purchase the QSA Silver fuse for $5,000, or 25,000x what I paid for a fuse in 1975.  You are not buying anywhere close to a 25,000x improvement in sound quality so the sales model likely targets customers with FOMO and/or a need for increased social status. Taking a slightly different position from @kennymacc, I couldn’t care less (but I knew what you meant smiley).

@sns - BTW, "Products like this exist" because there are people out there willing to pay for them or, in the words of P.T. Barnum, "there's a sucker born every minute."