Case in point: a $90,000 power cord by ASUNZ


Open Letter to the Audiophile Community: When High-End Becomes High Farce

There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.

Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!

Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.

The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.

We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.

If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.

This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.

Steve Pappas
A concerned audiophile

violi_doxari3a

Showing 3 responses by bigtwin

I have always believed in buying quality parts for my system,.  I currently have Puritan Ultimate PCs throughout.   In Canadian dollars, a 1 meter cable is $1000 and $1200 for 1.5 meter.  I needed two additional cables and ordered some 12 AWG cable from Ali Express.  Built two 1.5 meter cables for $60 each.  Recently I did an afternoon of A/B comparisons.   On Hegel H30 mono blocks and on a pair of PrimaLuna Eve 400 mono blocks.  The differences were non existent.   I was not able to find any circumstance where the $60 cables did not sound identical to the $1000 cables. And before anyone says I need how to use critical listening skills to understand the difference,  I would counter that if any difference cannot be readily identified, then it has no value.  I wonder how the $90k cable would fare?  

 

@jafox   Now I thinking it was a waste of money when I had the dedicated cable run from the street to my system.

@jafox  First, Puritan is a well respected company that gets excellent reviews, many that I read right here on Audiogon.  Second is the issue of the stock cables.  Yes I have used them, but got sucked into the idea that better power cables from the wall to the amps etc. would greatly improve the sound. Well, that simply has not been the case for me.  There are lots of members who regularly post that big money Power Cables are waste of money and I guess I am now moving into that camp.

As for you comment about power cables improving the sound on the SoundLab speakers, I must defer to the designer of the speaker, Dr. Roger West.  I asked Roger about upgrading the power cable when I bought the speakers.  He unequivocally told me there was no need to do so.  Just this week I recieved this email from Roger:

Hello Eric,

The major work that we have been developing is a bias supply that uses a miniscule amount of the audio power from the amplifier to develop the bias voltage. This eliminates the AC power cord, but does not have any effect on the sound quality. The major reason for the development is to eliminate the challenges of different voltages and connector types in foreign countries. Further, it eliminates problems with importing speakers that use AC power, which usually requires an inspection. If you do not mind using an AC power cord then the self-bias approach would be of no value. Other than the self bias development we have not made any changes since you purchased your speakers 4 years ago. Best, Roger

I believe the operative words here are "miniscule amount".  So excuse me if I have trouble understanding how a better power cable is going to make a HUGE difference.  I mean, I get the fact you need to use a cable of sufficient size and shielding to feed the power demands of a big amp, but the miniscule amount of power my speakers require?  The same cable they are about to do away with?  I’ll do a little cable swapping but not expecting to hear the results.  Cheers.