IMHO, you'd be better off learning to do it yourself. I once paid much more than that to get my table set up, and in retrospect, it was money wasted. If your "local stereo store" says they've set your VTA / VTF to their optimum values, how do you really know? Did they just level your tonearm and set your VTF to 90% of the maximum recommended value and call it a day? Did they pull out the osciloscope? If they set up your table, but you do not ensure your table it perfectly level (when sitting on whatever you set your table upon), you've thrown your $60 away. That money would buy you a quality steel ruler, a level, a Shure VTF scale, a small mirror - everything you need to set up this cartridge and many more.
Just my thoughts...