Presence - how responsive/resonant sound is in normal playing
Projection - how much louder it gets when played hard
Sustain - how long the note decays
Separation - chord clarity, individual notes vs sound blob
Tone - related to tone woods used
Sound of guitar is subjective, but you wouldn’t pick poor sustain guitar, unless you play Flamenco (for this projection would be the most important).
Can you tell the difference between a $200 and a $200,000 guitar?
Can you tell the difference between a $200, $2,000, $20,000, and $200,000 classical guitar? Direct comparison starts at 27:39.