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Can a name make you or break you in the Audio World

I remember being at a show a couple of years ago and seeing a company named Schiit in one of the hotel rooms. I thought it was a terrible name and didn't even walk in. I know who they are now and they seem to be doing quite well even in spite of the name. I guess you can have a lousy name if you make good products at fair prices. I just always thought that first Impressions meant everything when starting a new company. I wonder If they had started with a better name would they be more successful today than they already are.

taters

Showing 1 response by zavato

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zavato
1,391 posts
 
It is indeed an old story that the early Adcom stuff was named exactly as per Lou's description. And I think it worked.

works with Schiit too. The fact that it's even being discussed is an indication. It's publicity, not notoriety 

  • for what it's worth, if works for me, but I might be hesitant to fly an airline called Crashin' 
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