This is indeed breaking news. So far this year, Blu-Ray is outselling HD-DVD 2 to 1 - so it was starting to look distinctly bad for HD-DVD; available content seemed to be more of a factor in sales than price.
It may have cost $100 million to Paramount and $50 million to Dreamworks in promo deals to swing this - nevertheless a nice move from HD-DVD on the exclusive content side. (or are these high $$$ promotional deals just Blu-ray counter propaganda?). I don't know, but think about those 5 free discs with each player and you can imagine how a deal might get cut with a studio...
Blu-Ray, it is your move now: figure how much this factor will change the race and act soon! May be it is time to role out a Blu-Ray promo deal with Universal...LOL!
We have to laugh but some execs are probably ready to jump out a window after this latest announcement...whilst others may have just landed a big bonus!
It may have cost $100 million to Paramount and $50 million to Dreamworks in promo deals to swing this - nevertheless a nice move from HD-DVD on the exclusive content side. (or are these high $$$ promotional deals just Blu-ray counter propaganda?). I don't know, but think about those 5 free discs with each player and you can imagine how a deal might get cut with a studio...
Blu-Ray, it is your move now: figure how much this factor will change the race and act soon! May be it is time to role out a Blu-Ray promo deal with Universal...LOL!
We have to laugh but some execs are probably ready to jump out a window after this latest announcement...whilst others may have just landed a big bonus!