Brand Synergy


What’s your thoughts on brand synergy?
20-30 years ago when I tried to persuade brand synergy I thought it very important but not anymore. Now my approach is more customised and brand synergy not important at all for me. Is brand synergy something more than just tech specs matching for you?
surfmuz

Showing 1 response by pedroeb

millercarbon8,880 posts04-25-2021 3:39amWhat is this synergy of which you speak?

And when you're done with that one, What is PRAT?

Maybe definitions might be helpful.

Synergy is behavior of a system that cannot be predicted.

Prat (BRITISH Slang) is an incompetent or stupid person; an idiot.

I'd conclude that Synergy is when something performs differently to what its measurements might suggest and PRAT originally referred to a person's buttocks, so when you call someone a prat, you're also calling them an arse.

Maybe we can combine the two, so when you rely on science and ignore synergy, you're a prat.