Brand New Vinyl Static and Pops

New records do not have the same quality control as those we purchased in the 70s,80s, and 90s. As a starting point, I'd clean every new record if you have a cleaner. If not an anti-static brush is a minimum. Lot's of ways to clean stylus. My preferred method to clean my stylus is to use drummers 'Moon Gel' dampening pads. There is a product marketed to turntable owners but is 10x the price for effectively the same goo [I've tried both]