I saw an article on that as well. Seems that they sent a "secret buyer" to a bunch of Magnolia centers and the service, etc. was very bad. They probably took it up with corporate Best Buy and did not like what they heard. If that is so, then I can't blame them for pulling out. Guess we will see what Bose decides to do next. Who knows, maybe they will open their own brick & mortar locations around the country.
Bose Chucks Mac
Just read that Bose is pulling McIntosh from all Magnolia Hi Fi locations. That is going to cut way back on locations that potential Mac customers will have available to them for auditions and the like. Ahh, the wonderful world of corporate buyouts.
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Best Buy really hasn’t respected the Magnolia brand that had quite the following and customer base in Seattle metro - it’s too bad. If what @jeffbij is true, then I would commend Bose for pulling out. Bose gets bashed quite a bit, but one thing they know how to do is market the hell out of a product, which includes knowing which variables could be damaging (in this case Best Buy).
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Here is the link to the article I saw. How true it is, no clue...
https://futureaudiophile.com/bose-yanks-mcintosh-line-from-magnolia-stores-nationwide/ |
I think Bose is taking these measures to bolster the image of the McIntosh brand and return them to specialty audio dealers. I am sure they felt the image and legacy of the McIntosh product was not best served by being under the same roof as Maytag. I would also suspect that MusicDirect may be in their crosshairs as well and any other internet sales outlet. |
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