Bose buys McIntosh

It's too soon to tell. One thing is certain: cutting costs is on the top of the list. It always is in these modern roll ups. If cutting costs becomes "cheapen the product" Mac is doomed to Marantz's fate. 

Alternatively; If there are economic efficiencies to be had- ie: sharing buying power, advertising discounts, etc. it would be good for Mc assuming it keeps it's corporate culture. 

I'm hopeful that Bose puts a slug of cash into Mc and Mc improves their product offerings and ups their quality. 

Sometimes a bespoke brand is a status acquisition and not a profit play ie: Acora buying Audio Research. 

How can this possibly be worse than McIntosh being owned by a private equity firm, which now sold McIntosh to a company that has been immersed in the audio business for a long, long time.

There’s no logic in many of these comments, speculating about the sky falling with cost cutting, reduction in R&D spend and staffing, short term profit focus, etc.

That’s exactly what private equity firms do and the previous owners didn’t, so there’s absolutely no reason to believe that Bose would do this.

Calm down and let’s just see how this plays out. 

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