Seems to me that how speakers sound should be the most important criteria. We all have biases and preferences. A speaker that is superb according to measurements but still does not sound "good" or "right" is not what we enjoy. After all, the goal is reproduction of music, hopefully accurate, but it has to sound good. Just my "two-bits" worth ... inflation, you know!
Borresen X3 measurements
Borresen’s X3 measures pretty badly which contradicts a lot of the praise…
Detailed measurements in the video below.