Borresen Loudspeakers

First, I think Audio Group Denmark website (Borresen) is designed to be hard to navigate (when you want to find each model/product/specs). Is a contrarian play when everyone else is trying to make their website as easy to navigate as possible, hoping people become more obsessed to find more info on Borresen model which normally lead to the Borresen dealer website. This website won’t work for normal mass market product, but Borresen knew their target market is NOT normal people.

Second, I had been out of audio game for many years, then when I talked to an audio shop that I just start relation with (purchasing from this shop),... he enthusiastically recommend Borresen as the next line he will represent. From the start, he pointed out the most expensive model is half a million dollar.

Normally I do believe the more expensive thing is, usually the better it is, but that was when the world was normal. I try to always think as an engineer first and audiophile second. Despite all the technical advantage listed on Borresen website, I don’t think it will justify pricing the price of half a million dollar, unless if you price it for EXCLUSIVITY.

Third, a multi 4.5in woofer might give good bass along with good ported design, but it will always be at a disadvantage related to area of the speaker that move the air to make the sound. However, I noticed, more and more people now said, no matter how good your main speaker are, you still need a subwoofer... Well, yes adding a turbo to an engine will normally increase it’s output... but I almost feel like we are fallen to the "clever manufacturer strategy"...

I mean buying an extra subwoofer will of course... make more money to the manufacturer then just selling you a main speaker...

One of the earlier poster here make the best comparison using the price of Rolls Royce Phantom... I mean Rolls Royce Phantom is a car... this half million dollar speaker is just... a pair of speaker...

Everyone here said, but these speaker sounds better than other speakers I heard etc... But,... can you quantify them with a scoring standard... I mean with a car... you can compare maybe their noise level, or their 0 to 60 time or their top speed or their laptime... it can be quantify, ... but speaker?

I have a second dealer (who I also bought things from) that offering me Borresen speaker, and I must say his team is very enthusiastic and passionate when they explain to me how good the Borresen is...

I am also happened to be in Sales (selling highly engineered industrial equipment)... so I can smell the super high margin behind this "enthusiasm and passion".... 80% margin could just do it...

Normally, I won’t believe there is 80% margin in selling speakers... but I just got offered a 65% discount for one of the Raidho from my second dealer... so... I now believe 80% margin is possible. This is really clever marketing... Jack Up the price so high to create publicity (because no publicity is bad publicity)... Give the dealer the dream of making 80% margin (and sometimes they are lucky and score 80% margin)... make the dealer super enthusiastic and passionate to spread the word... and soon you are gone viral, which is the best time to offer your "trickle down" model that have more "normal" pricing.

I have no doubt Borresen loudspeaker sounds good. This is not about how good the sound is.

And don’t get me wrong, I am still going to buy things that I like eventhough I know it is overpriced..., maybe just because I like the sound, or I like the looks, or both, or maybe because I just want some finer things in life...

But not at half a million dollar price for a speaker no matter how good they are...

Don’t you guys feel that they are insulting your intelligence and robbing you?

@bmwalpina  You must not be their target market for the $500k speaker. Im not either. Doesnt mean they arent worth it to someone who is.

@roxy54 I think deep must be on tilt.

@ghasley your response to me is exactly what all those over priced speaker manufacturer try to "program" us to think. That there is always someone richer than you willing to spend this kind of money, so you better feel lucky that you can afford a "trickle down" version.

This $500k pricing is not really about targeting the right market, but how to get noticed, QUICKLY.

They are creating a "HALO" product, to quickly get noticed by the entire market.

In this era, the more sensational you are, the faster the market recognized you.

Once recognized, then they can start the meaningful sales with the so called "trickle down technology, more affordable model".

But if they start with the "affordable model", nobody will notice, since there are already way too many new boutique high end speaker manufacturer. If no one notice, then... well they will die before they flourish...

I don’t know how you feel, but if you know that someone about to sell you something with 80% mark up... do you still feel good buying it?

not to mention, you are just a pawn, part of the scheme so they can become sensational and get noticed...

Well... I guess for some people, it’s worth it to be robbed, as long as they also can gain entry to the "sensational club"

I can afford buying $500k worth of fine items, I just refused to be rob.

@bmwalpina

 

I don’t know how you feel, but if you know that someone about to sell you something with 80% mark up... do you still feel good buying it?

If I like something and I feel it is worth it to me then I dont particularly care what someone’s margin may or may not be. My time is too precious to worry about those things in the world that are out of my control. I’m not a Borresen customer nor apologist. The only cure for high prices are high prices…they will either sell some or they wont, why get yourself into a lather about it?

not to mention, you are just a pawn so they can get be sensational and get noticed...

While I dont particularly agree with your assessment that I am a pawn for Borresen or any other manufacturer, if I am, they have sure misplayed their chess board. I’m sure Borresen and Ansuz and the rest of the Audio Group Denmark corporate efforts will be fine, it won’t be because of my patronage. I’m sure its fine gear, its just not my thing any more than McIntosh or Focal is.

Well... I guess for some people, it’s worth it to be robbed, as long as they also can gain entry to the "sensational club"

I can afford buying $500k worth of fine items, I just refused to be rob.

High end audio is a niche, its fun but it isnt particulary lucrative from a business standpoint. Perhaps those speakers are terrific or perhaps they aren’t…neither you nor I know because neither one of us has heard them. If you are so fearful of being robbed, it might be great to speak to a professional. I don’t recall ever being fearful in a hifi shop.