Without listening to the cable, is there any way to make a good choice of which cables to purchase, like amp power, receiver and speakers on regards to ohms, speakers etc...Yes, IF you know all component factors regarding impedance, both in and out, frequency and dynamic response, of all components and cables, have a good mapping of the room, know what is wrong, have a trained ear and experience tuning systems and rooms. Being good at math also helps <vbg>
Pretty much skotches all advice here, online and most audio shops.
P.S. BJC make a good product. If you are using balanced XLR with out screen lifted at destination end, shame on you. It could account for the grunge.