Blue Jeans Cable Iconoclast

Are they expensive? Yes, certainly, in relation to our usual offerings; in relation to the "high end" audio cable market, not so much; in relation to the high cost of developing and producing these designs, not at all. Are they worth it? Obviously those of us with more modest systems can find other cost-effective ways to improve audio quality, and as we've said above, there's no denying that conventional designs work very well indeed. But if you are one of those who is reaching for the utmost in audio quality, and you're interested in whether wire and cable can play a role in that, please give them a try.

No this is a pure Belden wire design. The cables are made by Belden and Blue Jeans is only terminating and marketing. This is not a BJ design. I did watch an interview of the chief engineer at Belden and the principle in this design, he now consults with BJC. 

@navyachts that was a snip it from their website, BJC/Iconoclast. I did work as a service engineer for Belden 20 years ago in wireline for the oilfield.