I've just been down this road again myself. I continue to be baffled by all the "one off" small companies that get recommended on this site. Cables in particular are hard to evaluate as they are expensive, seemingly no end to the number of companies in the business, and system and "EAR" dependent. The Cable Company provides a great service in being able to test multiple cables in your own system. You may pay a higher price for the cables, but trying before you buy takes a lot of doubt out of the deal. However, I suggest you RUN the transaction, picking cables to listen to you have researched and want to hear versus what they may want to sell you. (Not sure if I've ever had a recommended list of cables to try from them that didn't include Synergistic Research and Shunyata).
If you want to go it alone you can buy well known cables used and resell them here at very little cost. If you buy well known cables new and they don't work out you can still recoup a large part of your investment if you sell them here. If you choose one of the many less well known cables and they don't work out it may be hard to recoup any of your investment.
My final cable comment is that I was enamored for a long time with the "detailed" sound I heard from silver cables. I also was ignorant as to where the ringing and sibilance was coming from in my system when using silver cables. Not all silver cables ring, but many do, so be careful. A few weeks ago I bought two pairs of very expensive copper interconnects from a big name company and I now have details and musicality. The law of diminishing returns is at play in cables big time, but once heard great cables are hard to ignore. Good luck with this journey! Done right it will lock in the sound of your system, or maybe, just maybe it will drive you into bankruptcy and insanity!
If you want to go it alone you can buy well known cables used and resell them here at very little cost. If you buy well known cables new and they don't work out you can still recoup a large part of your investment if you sell them here. If you choose one of the many less well known cables and they don't work out it may be hard to recoup any of your investment.
My final cable comment is that I was enamored for a long time with the "detailed" sound I heard from silver cables. I also was ignorant as to where the ringing and sibilance was coming from in my system when using silver cables. Not all silver cables ring, but many do, so be careful. A few weeks ago I bought two pairs of very expensive copper interconnects from a big name company and I now have details and musicality. The law of diminishing returns is at play in cables big time, but once heard great cables are hard to ignore. Good luck with this journey! Done right it will lock in the sound of your system, or maybe, just maybe it will drive you into bankruptcy and insanity!