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Baffled by Pricing Strategy

Over the course of the last two years, I’ve been on here and AudioMart roughly daily.  Like most of us, I always have some items on my Watchlist but I’m especially active looking at the gear in my price point right now.  One oddity that I can’t wrap my head around: Person posts their used gear, it doesn’t sell for months even after lowering the price, and their strategy is to raise the price?!?? People certainly have the right to ask for whatever they want but each time I see this I think to myself “yup, that’ll get it sold…”. From what i can tell, it’s not been in response to manufacturer’s price changes, product scarcity etc…. and it’s not like the community hasn’t seen the previous, lower price.  What’s the logic here?

brewerslaw

Showing 1 response by blisshifi

blisshifi's avatar
blisshifi
1,230 posts
 

I’ve raised a price on an item, typically within one hour of posting if I feel I listed it too low. 

I’m not sure what others’ strategies are, but I can see a few reasons:

1. At the time of listing, there are perhaps other similar listings that are priced lower. If they all sell and only one is left, perhaps the seller thinks they can make more money since there isn’t any more competition. 

2. If it is a current model, perhaps manufacturers recently increased the retail price, making the used price also go up. 

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