To those bashing MIC, there are manufacturing techniques that can only be done in China because the US (and others) don't possess the technique! So MIC can and does mean high quality and precision. The days of cheap Chinese goods are essentially over. Can you find cheaply made Chinese goods, sure and absolutely, but can you find well crafted and designed products (especially in the highend electronics world) absolutely!!
Awaiting a 1st impression
Looking forward to a user review on this new hybrid.
It's got all of the proven PL features, but the $7300 MSRP definitely caught me by surprise. Having nothing but positive experience with PL products, I imagine this will hold it's own with the $10K+ popular brands?
Is this the boutique brand killer?
Showing 4 responses by boostedis
I'm not familiar with Aesthetix as a brand. I wasn't a Tube guy until the Willsenton R8 was getting great reviews and LOTS of press from reviewers all over the world! There are many 'business' mistakes that US based brands make and one of them is branding and another is marketing! If Aesthetix is so arrogant that they feel like I should seek out their product rather than them doing their homework and trying to reach me, then they will continue to be an obscure brand that very few know anything about..... |
@ozzy62 As usual, people don't read for content. The whole point I was making is that I haven't heard of them. I hadn't heard of the Amp I purchased until good marketing presented it to me. My point is that if American companies want to get noticed so people will buy their products, they need to do better marketing and stop resting on the laurels of good sound alone! They pretty much all sound good. They are all point to point wiring with good components, etc., etc.... |
@ozzy62 It goes to show that the interweb isn't the end all be all for communication! I'm 57yo and have been into highend gear since my early teens! I am however, new to (owning) tube gear, but I am reasonably familiar with the main-stream brands, which is my point that you missed (again). I'm not suggesting that this Aesthetix brand should be as well known as Bose, et al, but again, I wasn't aware of Willsenton either which is my point. If US brands want people to not buy MIC, they will have to be price competitive and make US buyers aware of their products (which I would buy even if they cost a little more, but not double!). |