Audiophile 'Attitude'


Okay, we love our hobby: we love the music, the equipment, the esoterica, and the deranged quest for perfection the likes of which would make even the greats of classical composition shake their heads. But you've got to admit that there exists a certain 'attitude' among some of our group that can be..... difficult. Often this is sexist, arrogant, elitist, impatience, and so on. I think this would be a fertile ground for interesting stories, some humorous and some just jaw dropping. Would anyone like to share? Remember, there are many stories about those other folks outside the hobby who don't get our brilliance and force us to painfully tolerate their ignorance, I'm talking 'bout the other side: WHEN
AUDIOPHILES GO BAD!

I will gladly start: when my wife and I decided to sell our entire Vandersteen home theater (this is different tale of audiophile arrogance, btw) we started looking for a new brand and a new sound to replace my
formerly beloved Vandys. My first 'target' was Martin Logan. It just so happened that there was a ML dealership less than a mile from where I lived at the time in Champaign, IL. Wonderful I thought! So my wife and I toddled over there.

Now it should be noted that my wife has become quite an audiophile herself. She wasn't this way when we met, but she has become fairly well educated in matters of audiophillia, she has an excellent ear, and she is a brilliant woman (she is a vice president for Bank of America after all). So we choose much of our equipment together.

So we go into this ML dealership with about four CDs In hand to get a brief audition and ask to hear some MLs. Instead of going straightaway to letting us listen the salesman decides he needs to try and 'sell' us on the MLs, the very speakers we'd come to hear in the first damn place! So after tolerating his drivel for a few minutes my wife's asks a question. Instead of answering her, he answers me.... then he turns to my wife and, while pointing to that screen with holes that MLs have on so many of their speakers, he says, "now this isn't here so you can hang clothes to dry."

It honestly took me a second to realize what he had just said and I think my wife wafinally looted. After a couples seconds I said, "well, I guess we won't want these speakers then." And we walked out. We also scratched Martin Logan off of our list. No one treats my wife that way.

Okay, your turn....
aewhistory

Showing 3 responses by hotmailjbc

i have been to highly respected[?] sales training over the years and the technique of the "take away" was taught at several of them. if you have never heard of it the salesman tells the customer he would show something in the other room BUT it probably is more than you can afford, understand. the desired effect is to make the customer get all blustered up and say well I CAN. what a poor way of selling things. i have never sold anything using this psychological manipulation. there are some very poor audio salesmen out there...
this discussion has me thinking of how we sold audio back in the 70s/80s. the most effective strategy i used was to never show people entry level gear first. i gave them a brief introduction to the offerings our store had and then introduced them to what a really good system could sound like. i just engaged them conversationally and avoided the much dreaded "qualifying the customer". i tried to be low key and enthusiastic about the music too. the same customer had possibly shopped another store where a salesman had started with lower quality gear and went for the "close". i sold a lot of expensive systems! they key was introducing hifi in a nonpresumptive manner, establishing myself as very credible and using product positioning to sell better gear by "selling down" instead of "selling up". flagship products enhanced the value of the gear i finally recommended. the psychology at the time was that lots of people related to the good, better, best concept and said well i don't need the best but i do want the better. i think this still is true with many people.
don't many on-line companies have a staff, building, inventories, and investment in knowledge and a new business plan? i have saved big bucks buying on-line or direct. it is not my job to pay more because some capitalist decided to invest in a brick and mortar biz models. the last time i walked into a top audio store they wouldn't give me the time of day [much less a demo] when the salesguy determined i wasn't in the market for a high end home theatre custom install. no disrespect meant but i don't get any extra value paying full price at retail store.