Audio vs. Other Reviews


Compared to reviewing in other industries, it seems that audio has very very few poor reviews, and I wonder what the difference is. I read music review magazines and they have no problem giving something one star and calling it horrible. I used to read computer game review magazines and still read a copy now and then, and they, too, have no problem trashing a bad game. In both cases, there is a lot of gradation as well - things throughout the spectrum. Every review doesn't end with, "You should check this out, because it may just be what you're looking for!" as the worst it might say.

In pricier categories, car magazines tend to be a fair amount more critical than audio reviews. They also do fairly massive head-to-head comparisons, comparing, say, 10 sport coupes in single go, and rating them, something we're always asking of, but rarely receiving from, audio magazines.

So why is it that basically every audio review is positive? I realize that often, if you read between the lines, the reviews give you a lot of reasons to perhaps steer clear, but why so subtle? Is it really so much harder to do a head-to-head comparison of 10 integrated amps than the same number of luxury sedans? If audio magazines fear advertisers backlash, how do the car magazines deal with the same thing?

Or is it just that, on average, audio components are very capable, and that criticizing them would be unfair?
kthomas

Showing 1 response by paulwp

Kirk, Brian, actually I've asked Brian's question of a reviewer or two for a big magazine or two, and was told no, that rarely happens. I think most of the reviewers want to publish reviews and collect their $250 as often as possible.

I think the primary reason you dont see bad reviews, at least w/re electronics, amps, cdps, etc., is that most products are pretty good. The stories reviewers tell to differentiate between similarly priced products are the reviewers' product, all toward selling more advertising. This is not to say that the reviewers do not believe what they write. I think they do, or at least believe that they might be right.

The reason you see the comparison reviews in the car buff mags is that most readers will agree that the test results have some meaning, zero to 60, luggage capacity, slalom course roadhandling, leg room - these are all things that make sense to people and make it possible to differentiate between competing products. Now, audio components can be measured, but most of the subscribers to Stereophile and TAS seem to believe that nothing that can be measured matters when it comes to sound quality (God knows what "high fidelity" means anymore), that is to say, audiophiles who believe that two components with identical measurements can sound different must think that the things that are measured don't matter. So what's to compare, and why take the chance of offending some readers and potential advertisers?

Actually, there have been a lot of comparison tests of speakers, with measurements that vary widely. And it is with speakers that KT's question above really resonates. Speakers sound very different from one another. If fidelity to source is the goal, and accuracy matters, some of them must be closer to right and some very very wrong. So why don't we see more reviewers say that certain speakers are just plain wrong? In my opinion, because most of the reviewers don't know what right sounds like.

Paul