just the speaker sales alone in high end audio was over a billion dollars last year. It's easy to fail with any business but it's not for the lack of buyers
The number of US brands at European dealers today is negligible, the opposite of true about European brands at US dealers.
I can see how ARC appeals to the older generation and a very wealthy segment of it, and how other, mostly Scandinavian brands figured out the formula to find a much broader audience.
as far as I know (and I know 0), a business needs to 1) increase the prices or 2) sell more stuff to stay alive. If they sell something that a) very few people can buy and b) never breaks, they will have a problem (unless they also sell coke behind the warehouse)
But usually, with my business sense, doing the opposite of what I think would work is the right approach. So, no, don’t sell coke behind the warehouse.
I think one option could be a spinoff. I have no idea what IP and patents they have, but this is such a complex science, and partly art that an amp company has two great assets: the engineers and the process. Minneapolis is the birthplace of so many inventions and innovations, the culture is there, they just need proper management.
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