@Mr_Bill, thanks for the heads up! Indeed, the 50 series looks fascinating and in my opinion the right product to go to market with. Next, great marketing to reach Millennials with extra cash to get their first really nice system. If I was in product development for ARC, I would have included a high quality DAC/ streamer / phono stage for an extra 2k rounding it out to around 5.5k. Its just about affordable enough for younger folks with moderately decent disposable income and would represent a far larger market with which to drive sales.
ARC should not give up, but go all in on this one more time - forget uber high-end focus for the immediate present.