Audio for the Young - Noho Sound


Just came across the website of Noho Sound and Stereo in NYC. They claim to be marketing to the under-30 crowd and believe they have come up with the right marketing formula. They are experienced NYC audio salesmen, so I guess they believe they know the market well enough to make this work. They are running weekly music events, presumably to attract the younger crowd to their store and then hoping they will buy a McIntosh amplifier or the like. Who knows? Certainly not me. They want to make owning this stuff hip for the young to own.  Look - Beats convinced people that $500 headphones were cool and every kid wanted a pair.  So it can be done.  

https://www.nohosound.com/
chayro

Showing 3 responses by wolf_garcia

Some "youngish" people around have shown interest in Uturn Audio, a local company that makes well designed and relatively inexpensive stuff. A good sign.
Having a decent stereo rig (or any stereo rig) was the only option years ago, and if you wanted something small you might buy a little KLH radio. What I'm mainly talking about is the sad fact that high end audio generally doesn't know how to get other people interested, and certainly the shops don't support live music. I live near both a great concert venue and a couple of high end shops...the guys in the shops have no idea what's happening at the venue, and the venue operators have no interest in the audio shops.
Audiophiles have ALWAYS been a tiny minority of hobbyists relative to the general population, and audio "salons" generally do exactly zero to change that fact. Zero. Using actual live music to draw people in? Heresy I say! Once you expose a bunch of so called "young" people to music you risk that, as with the general population for decades, a small number of them actually decide they enjoy music through a nice system instead of, "Siri, play Mahler." Live music as bait...have they no shame? Audio specialty stores gave up from the start on interesting people in the music, and generally are perfectly content with holding on to that tiny piece of anachronistic elitism as it pulls them right down the drain.