You're making generalizations based on badges instead of looking at what the cars actually are. They are in no way comparable. Saab is a front wheel drive, touring car. M3 is a rear wheel drive sports car. Please point me to the sports car that Saab makes? How about the RWD car that Saab makes? Perhaps the reason I own my car is that it will run to 60 MPH in 4.7 seconds and the quarter mile in 13.3 at 107. Don't know anything about "prestige"; though I doubt you would be feeling any of you ran up against an E36 or E46 M3. (Disclaimer - I am in no way condoning road racing.)