As Elizabeth mentioned, it is all about profit. As many double blind tests have shown over the last fifty years, high price has nothing to do with great sound. Yet, the low entry cost of making cables attracts new players, with ability to 'spin, spin, spin'. The availability to low cost producers in China has vastly expanded the roster of cable makers. If you are buying speaker cables, always compare the high price one against 12 gauge wire from Home Depot. Hey, all you have to lose is a few bucks and in the process avoid a costly mistake.
As I look at all these posts
I am amazed at how many cable companies there are. ..and that's not including the big boys...Audioquest, Cardas, Kimber, Purist, Nordost, etc. This must prove something....who knows?