are we are own worst enemies?


Why do audiophiles sell their used equipment for 50% or more, off of the retail price. I feel that if a piece of used equipment is in mint condition, 65% of retail would be a fair asking price. Since most of the sellers on audiogon sell their equipment for 50% of retail, I am forced to do the same, if I want to make a sale. I find this practice strange, especially when dealers will only discount 10% of retail on new equipment. Anyone care to comment?
jazz_nut

Showing 1 response by fatparrot

Supply and demand! First, it has been my experience that many high end dealers will discount 10-15% off list on most products. Certain manufactures, even though they make great equipment, produce in large volumes, have very loose distribution, really don't care who sells their product, don't protect their dealers (allowing sales from "web stores" with no physical building). These product lines usually have much higher markups allowing dealers to get a larger return for their risks associated with this increased competion. It also means that prices can be "footballed" making the MSRP a joke! It is interesting to note the number of retailers listed in the new equipment reports in Stereophile...are there 5-15 retailers or 50-100 retailers? Some used equipment prices tend to get depressed by new technology...right now, digital products seem to be getting hammered, due to new formats, sampling rates, and upsampling. People are somewhat hesitant to buy right now. Sometimes a manufacturer will have a price DECREASE on a product...there goes the price on the used market! When a product is improved, (for example Nordost Red Dawn Rev. 2) then guess what happens to the price price of the original product on the used market? Some used equipment just doesn't seem to show up that often (Accuphase and Atma-sphere come to mind) which will firm the price (low supply). The really GOOD NEWS is people can build a much better used system then they would be able to afford if buying new!