Are silver coated cables a bunch of hype?


I'm looking to upgrade some cables (digital coax/comp. video), and I've seen recomendations re: Canare. Originally I looked into a few silver coated copper cables. I spoke to a tech at Canare cable and he said none of their cables are silver coated, and that silver made no difference when it came to signal transfer. Is a good quality copper cable as good or better than a silver coated cable? Does the silver coated copper have a cheaper copper grade/purity to cut cost when adding silver? Thank You, Chrisrn.
chrisrn

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Some of the best sounding cables I have tried are Silver Coated Copper. I am currently using the QED Silver Anniversery speaker cables. My system is all tube based.
These are the best I have tried. They replaced much more expensive cables and are staying in my system. There is a reason they were voted product of the year twice according to HIFI magazine.