Are scratch LPs part of the game ?

Hi guys,

I noticed that some of my new LPs after a few weeks of playing gets some fine and medium scratches.
I'm very careful when removing them in and out of their plastic/paper sleeves.
despite of them i can see some scratches on the LP surface.
Is there a technique in handling these so that there will be no scratches at all ?
Although the scratches are not deep enough for the needle to jump or skip. It just irritating.
Is this part of the game or is there proper method of handling them ?
I also feel sometimes on brand new sealed LPs that when you remove an LP back from the sleeve that there is some sort of friction between the LP and sleeve-possibly some scratches happening. Again, is this something that can be done to minimize the scratches or this is part of law of physics (Friction) ?
Hoping some enlightenment.

Cheers-Noli